diff --git a/MelangeIntro.wiki b/MelangeIntro.wiki
index c3b4c71..e561e59 100644
--- a/MelangeIntro.wiki
+++ b/MelangeIntro.wiki
@@ -38,8 +38,59 @@
 Google infrastructure interfaces, which are old enough to be quite
 unlike AppEngine.
 
+The [http://code.google.com/opensource/ Open Source Programs Office (OSPO)]
+at Google believes in promoting the release of Google source code under
+open source licenses.  [GSoC Google Summer of Code]^TM^ is a major
+program for the OSPO team.  So, it makes sense for the OSPO team to
+develop the GSoC web application as open source and in the open.  And,
+now that hosting infrastructure with Google scalability is available
+via AppEngine, we intend to do just that.
+
+=== Moving beyond the GSoC web application ===
+
+It seems there are other real-world programs and sponsors that are
+interested in a workflow similar to that found in the GSoC web
+application.  In order to take advantage of hosting on AppEngine,
+the existing GSoC web application needs to be rewritten from scratch.
+Given that necessity, _now_ seems like the ideal time involve the
+community of users (mentors, students, and organization administrators)
+of the existing web application in the creation of something that can
+be used not just by Google, but by anyone, to host programs like the
+[GSoC GSoC] and [GHOP GHOP], to the continued benefit of open source
+and free software.
+
+So, the goal of this project is not merely to open-source the GSoC web
+application, but to create a framework for representing open source and
+free software contribution workflows. Using this framework, and copying
+and modifying the Melange web applications built upon it, it should be
+possible for anyone to host future programs similar to
+[GSoC GSoC] and the
+[GHOP Google Highly Open Participation]^TM^ Contest) on the
+[http://code.google.com/appengine/ Google App Engine].
+
+This project will be a success if these real-world programs continue
+to bring students and other open source and free software contributors
+together with existing open source and free software organizations.
+As previous years of _Google Summer of Code_ have shown, the open source
+and free software communities benefit greatly from the catalyst for
+development that these programs provide.
+
+=== Building a community to help open source and free software build theirs ===
+
+This project is not just about code.  It is about forming a thriving
+community. The results of the Melange project will not be
+[http://www.youtube.com/watch?v=ZtYJoatnHb8 thrown over the wall or worked on in secret],
+with only occasional releases and annual sponsorship of
+_Google Summer of Code_ programs. Instead, we will actively engage the
+open source and free software community to continue to make these
+programs, and the web applications that make them possible, better and
+more effective at welcoming new contributors to the community.
+
 === Contributing ===
 
+To expand the usefulness of the fruits of this development effort, we
+seek suggestions, guidance, and contributions (in the form of source
+code, of course!) from the open source and free software community.
 Please see the [ContributionTerms guidelines for contributors] if you are
 interested in contributing to the design and development of Melange and
 the [SoCOverview SoC framework].
@@ -57,4 +108,4 @@
 _Copyright 2008 Google Inc._
 _This work is licensed under a_
 [http://soc.googlecode.com/svn/wiki/html/licenses/cc-by-attribution-2_5.html Creative Commons Attribution 2.5 License].
-[http://creativecommons.org/licenses/by/2.5/ http://soc.googlecode.com/svn/wiki/html/licenses/cc-by-2_5-88x31.png]
\ No newline at end of file
+[http://creativecommons.org/licenses/by/2.5/ http://soc.googlecode.com/svn/wiki/html/licenses/cc-by-2_5-88x31.png]